i thought the brits had humour

Mission to rescue 'bloody' ad
March 11, 2006 - 2:03PM. The Sydney Morning Herald

Tourism Minister Fran Bailey heads to Britain today to seek a reversal of the ban on Australia's latest advertising campaign.

The $80 million campaign features the theme: "So where the bloody hell are you?"

Britain's Broadcast Advertising Clearance Centre has told Tourism Australia to edit out the word "bloody", but Ms Bailey is standing by the campaign.

"I will take the message to the British regulator that our ad is cheeky, friendly and very Australian," Ms Bailey said in a statement.

"I find it laughable that any advertising regulator could find the campaign anything but friendly - perhaps they need a restful holiday Down Under." ...